Death to Clichés

The global pandemic may have gotten to me! I have been triggered!

I have to believe I would never have written this blog 18 months ago. The odd thing is, the source of my trigger extends from a very unlikely, strange source!

Clichés! Yep, clichés! I said it!  They are everywhere on LinkedIn! 

Specifically, clichés used by leadership/coaching and team building experts as a tool to stay front and present in the quick twitch minds that make up the twitter sphere audience. 

The site Your Dictionary defines clichés this way.

“Clichés are terms, phrases, or even ideas that, upon their inception, may have been striking and thought-provoking but became unoriginal through repetition and overuse. ”

Unoriginal being the operative term!

I scrolled through twitter for no less than 4 minutes and here is a list of clichés/jargon that I found.

Of note, in an effort to establish complete transparency, the final example extends from yours truly. Yes, I have used clichés in the past! I am part of the problem!

  • The first rule of leadership is that your foundation is built on trust and respect and character

  • Authentic leaders have realistic expectations of their people

  • A man who has committed a mistake and doesn’t correct it is committing another mistake.

  • Your problem isn’t the problem. Your reaction is the problem.

  • The function of leadership is to produce more leaders, not more followers. 

  • Connecting is the ability to identify with people and relate in a way that increases your influence and leadership

  • I would rather die of passion than of boredom

  • The bad news is time flies. The good news is you’re the PILOT.

  • Leadership is like conducting a symphony. It’s not your job to play all of the instruments.

  • People don’t seem to care about following a leader who doesn’t seem to care about them.

  • Why Not You? Why Not You! Why Not You. Why Not? Give Yourself Permission.

I get it. Clichés are nice, cute reminders to others. Yet, like eating liver and onions, using clichés should be enjoyed on occasion!  

Every time I read a series of clichés I am brought back to a scene from the movie released in 1999 titled, “Mystery Men”. The scene stars Ben Stiller in the role of impatient super hero Furious Roy and Wes Studi in the role as Sphinx. Sphinx relies on clichés and is pragmatic in his approach and Furious Roy is a want to get things done type of guy.

It’s been said that belly buttons are useless but I will argue that from a life giving perspective, belly buttons are kind of valuable. Far more valuable than a cliché that does not connect you to something of greater value. A belly button serves as a portal that could bring us the next great scientist, author, BMX champion, opera singer or YouTube influencer! A cliché on its own gives birth to nothing. 

Throw a whole LinkedIn lineup of clichés at someone and a trite numbness inevitably takes over.

Maybe it’s just me. Again, I did mention at the outset that I may be a little triggered!

Yet, in my defense, I believe a cliché on its own always leaves me wanting more. I feel like a dinner guest that was given bread and water and then sent on my merry way. I am left sitting in the truck wondering what the heck just happened and then searching for the closest Burger King!

A cliché on it’s own lacks authenticity. A series of clichés do not inspire me to get going, they inspire me to tune out and take a good nap! I want some substance with my side of snappiness! 

I played professional football for 9 years in the Canadian Football League. I learned early on that the coach or player espousing a bunch of clichés usually liked the sound of their own voice and more often than naught was ill prepared for competition.

Could you imagine a professional football coach commanding the attention of his team before heading out of the locker room to do battle and saying, “Fellas, fellas, gather around! Never forget. It’s a 60 minute game and the bad news is time flies. The good news is you’re the PILOT. Let’s go get them boys!”.

A cliché may sound good but it won’t help you when a 230 pound linebacker is trying to put you and your rib cage in row 6! 

I have always been a guy who wanted to know the what, when, where, who and why! Each time I got knocked out in a football game, it had to do with someone now remembering their role and responsibilities. Someone forgetting the what, when, where, who and why. On two occasions it was a teammates fault, on the 3rd occasion it was all me! As I lay on the turf blinking my eyes in a bid to get my computer re-started I knew I had screwed up. So did the fans who watched the replay of the hit on the jumbotron screen over and over again!

I get it. Leading, coaching and team building is not easy. It’s a competitive industry. It’s also an honorable profession and I am proud to be a part of it. It requires an intuitiveness that connects people on a deeper level. It demands authenticity and generosity. Being in the business of setting others up to succeed and celebrating the potential contribution others can make is the reward for those who have been bitten by the leadership/coaching and team building bug.

If we ask our clients to buy in and put the work in, regardless of the arena they compete in, the least we as leadership and coaching experts can do is serve as an example. To also put the work in.

Include a link to something of value with the cliché. It could be a great blog post or a great video that expands on the idea presented by the cliché. Feed your audience. 

So, the time is nigh! Join the revolution! Join me in the fight to ban the art of posting clichés on their own. 

This whole being triggered thing is tiring! I am going to see if Mystery Men is on Netflix!

Stay safe and well!


Ken Evraire is the owner | principal of TECTONIC TLC Team Lead Coach.

He is a quintessential team player who loves coaching, team building and talking leadership!  He is grateful for the opportunity to work with a roster of fantastic clients ranging from the government sector, not for profit agencies, start ups, Fortune 500 companies and elite sports teams.

He is father to 3 precocious children, has the best ex-wife in the world, is a former professional football player that has since donated his brain. He has run 3x marathons (Honolulu 2x + Barcelona), done stand up comedy and believes the old school coach was wrong…there is indeed an “i” in Team! 

Check Ken out on the following social media pages…




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